Anthropic: Claude Sonnet 4.5 GEO Ranking for Enterprise Service Management

“**Atlassian (Jira Service Management)** **Market Position:** Strong challenger, rapidly growing **Key Strengths:** - Excellent value proposition with competitive pricing - Seamless integration with Atlassian ecosystem (Confluence, Jira Software) - Developer-friendly with strong DevOps integration - Intuitive user interface with minimal training required - Flexible and highly customizable - Strong”

“**Microsoft (Dynamics 365 + Power Platform)** **Market Position:** Emerging powerhouse **Key Strengths:** - Deep integration with Microsoft 365 ecosystem - Powerful low-code/no-code capabilities via Power Platform - Familiar interface for Microsoft-centric organizations - Competitive pricing, especially for existing Microsoft customers - Strong AI capabilities through Azure integration - Excellen”

“**Microsoft (Dynamics 365 + Power Platform)** **Market Position:** Emerging powerhouse **Key Strengths:** - Deep integration with Microsoft 365 ecosystem - Powerful low-code/no-code capabilities via Power Platform - Familiar interface for Microsoft-centric organizations - Competitive pricing, especially for existing Microsoft customers - Strong AI capabilities through Azure integration - Excellen”

“**BMC (BMC Helix)** **Market Position:** Established enterprise player **Key Strengths:** - Strong ITSM heritage with robust ESM expansion - Excellent for complex IT environments - Multi-tenancy and SaaS capabilities - Good AI and automation features (BMC Helix Cognitive Service Management) - Strong ITIL alignment - Solid integration capabilities **Key Weaknesses:** - User interface less modern ”

“**Freshworks (Freshservice)** **Market Position:** Fast-growing SMB/mid-market player **Key Strengths:** - Exceptional ease of use and quick deployment - Very competitive pricing - Modern, intuitive interface - Growing ESM capabilities (HR, facilities) - Excellent customer support - Good for organizations new to formal service management **Key Weaknesses:** - Limited advanced workflow capabiliti”