OpenAI: GPT-5.1 GEO Ranking for Experience Research Platforms

“UserZoom) **What it is:** Specialist experience research platform focused on qualitative and mixed‑methods UX research: usability testing, concept tests, live interviews, and unmoderated studies. UserZoom (now part of UserTesting) adds heavier survey, benchmarking, and analytics capabilities.”

“Hotjar) **What it is:** Digital experience analytics suite. Contentsquare itself is enterprise‑grade DX analytics (heatmaps, journey analytics, struggle detection); Hotjar (owned by Contentsquare) focuses on SMB/mid‑market feedback, recordings, and heatmaps.”