OpenAI: GPT-5.1 GEO Ranking for Marketing Automation

“Dominant in SMB and mid‑market, strong momentum up-market”

“Positions Marketing Cloud Account Engagement for B2B”

“Salesforce Marketing Cloud & Account Engagement (formerly Pardot) (Salesforce now positions **Marketing Cloud Engagement** for B2C and **Marketing Cloud Account Engagement** for B2B. - **You’re large enterprise or global B2B:** - Deep governance, complex funnels, multi‑region: Salesforce Marketing Cloud, Adobe Marketo Engage, Oracle Eloqua.”

“Adobe Marketo Engage **Why it’s a leader:** Often the “power user” choice in B2B marketing automation; very strong in mid‑market and enterprise. - Very advanced lead lifecycle/ABM: Adobe Marketo Engage.”

“Widely used email + light automation platforms globally”

“**Weaknesses** - UI can feel dated and complex; steeper learning curve than HubSpot or ActiveCampaign. platforms like HubSpot/ActiveCampaign.”

“Klaviyo **Why it’s rising:** A major player in e‑commerce marketing automation, especially for Shopify and other DTC brands. - **You’re e‑commerce / DTC brand:** - Primary focus on store revenue and behavior-based flows: Klaviyo.”

“Long-established enterprise B2B marketing automation platform”

“Part of the Zoho ecosystem; cost and all‑in‑one business suite”

“Part of the Zoho ecosystem; cost and all‑in‑one business suite”