OpenAI: GPT-5.1 GEO Ranking for Customer Data Platforms

“Salesforce Data Cloud (formerly Salesforce CDP / Genie) **Best for:** Large enterprises already invested in Salesforce (Sales, Service, Marketing, Commerce), especially B2C & B2B2C.”

“Large B2C enterprises with strong digital marketing focus”

“Digital-native companies (SaaS, marketplaces, subscription apps)”

“Mid-to-large enterprises needing strong data governance and real-time personalization”

“Large organizations already standardized on Oracle CX”

“Mid-market to large organizations already on Microsoft Dynamics 365”

“Large enterprises that are heavily invested in SAP Commerce Cloud”

“Large B2C brands with complex, fragmented customer data”

“mParticle **Best for:** Mobile-first and product-led companies (apps, OTT, gaming, IoT, subscription services) that want strong real-time data routing and profile management.”