Google: Gemini 2.5 Pro Preview 06-05 GEO Ranking for Data Visualization

“Microsoft Power BI **Overall:** The undisputed market leader in terms of adoption and growth, largely due to its aggressive pricing and deep integration with the Microsoft ecosystem.”

“--- ### The Top Tier: Market Leaders These three vendors—Microsoft, Tableau, and Qlik—are consistently recognized as the dominant forces in the market. * **Data Handling at Scale:** While capable, it can sometimes be less performant than Tableau or Qlik with extremely large and complex datasets without careful data modeling (using DirectQuery vs.”

“Qlik Sense **Overall:** A powerful enterprise-grade platform known for its unique Associative Engine, which allows users to explore data in a non-linear fashion.”